Designed with Purpose. Styled for You.
Our Collections
Sarees
Sarees
Lehengas
Lehengas
Anarkalis
Anarkalis
Frocks
Frocks
Indo-Western
Indo-Western
Predraped saree
Predraped saree
Premium Fabrics
Carefully sourced materials with refined finishing
All Ages, All Occasions
From kids to elders, from work to weddings
Designer Fit
Styling tailored to body type and comfort
Accessible Luxury
Designer wear without exaggerated pricing
The Story Behind Etinko
Founded in 2019 by Niharika, Etinko was born from a decade-long corporate journey and a deep passion for design. What started as a creative pursuit is today a designer boutique known for premium quality, thoughtful styling, and timeless elegance.
Modern Indian Wear • Contemporary Silhouettes • Effortless Styling • Signature Sarees •
Designed for Real Women
At Etinko, every design is created with real body types, real occasions, and real comfort in mind. Our styling approach ensures every woman feels confident, elegant, and herself.
Blogs
The Art of Customisation: Why Personalised Fashion Matters
n a world of mass-produced fashion, true style lies in personalisation. At Etinko, customisation is not an add-on — it is an integral part of how we design, style, and...
The Art of Customisation: Why Personalised Fashion Matters
The Art of Customisation: Why Personalised Fashion Matters
Visit our store
Come visit us and experience our products in person.
K1 Primo, Plot no 7,8,9, 4th floor, 404, near, kondapur signal, above Ratnadeep Supermarket, beside Bajaj Electronics, Hanuman Nagar, Hyderabad, Telangana 500084
Mon - Sun: 10:00 AM - 8:00 PM